Behind every great pop culture experience is a powerful storyteller. Meet Nancy Egbo, the creative director, playlist curator, and visual architect shaping narratives at WeTalkSound.
From live events, video production, to documenting the enthralling sounds of Afrobeats, Nollywood, and the entire entertainment industry, Nancy’s work transcends the lens; she amplifies untold stories, crafting experiences that shape the Nigerian pop culture scene.
In this episode of Internet‑ing, Nancy takes on her journey as a creative, uncovering the moments that ignited her passion and how she navigates the internet amidst the chaos.
Can you share your journey of how you started utilizing the internet as a creative platform?
it legit started with vibes and curiosity. I remember telling my friends that I wasn’t going to make my first IG post till I “blow”. But sometime in 2020, someone forced me to make an IG post, and yeah, I just started off with just posting my personal style, playlists, and random edits for fun.
Over time, i realized i had a thing for storytelling and creating things people connected with (this was largely due to the fact that i was extensively working as a social media marketer/manager at the time) the internet literally became my playground, then my portfolio, and now it’s part of me and how i shape culture.
What’s your most memorable moment as a creative?
i don’t think i have a “most memorable moment” yet. I’ve got a couple memorable moments though.
Producing my first show back in university and watching people genuinely engage with it. Seeing strangers quote lines, repost clips, or say “oh Nancy, I fw your stuff heavy”. That kind of impact hits different.
That and the first time a brand reached out and said, “We love your work and want you to work with us on an upcoming project,” it was the beginning of me seeing my creativity as more than a hobby.
And also getting the opportunity to finally work in music, thanks to WeTalkSound.
What are some common misconceptions about being a creative on the internet, and how do you address them?
People think it’s just soft life and vibes. They see lifestyle or music content and all that, and don’t realize it took hours, breakdowns, and at least three drafts. There’s also the myth that if you’re not “viral,” you’re not successful.
I just focus on consistency, building a community, and creativity. Numbers fluctuate, but real impact doesn’t.
How do you handle criticism or negative feedback on social media platforms?
If it’s constructive, I genuinely listen and adapt. if it’s just noise or trolling, i just air or block. My peace >>>
I also remind myself that not every opinion is rooted in truth or taste; some people (especially Nigerians) just want to talk.
How do you manage burnout as a creative?
I’ve learned to pause before I crash.
I take intentional breaks, go to the beach, listen to music, and have mini concerts in my bathroom, do something unproductive on purpose (like scroll aimlessly on Twitter and TikTok), and hang around people who remind me I’m more than my work.
What’s the weirdest or funniest comment or DM you’ve ever received on social media about your work?
Hmmmm, I think it has to be one of someone telling me I’m too young to be giving them backstories on artists and songs. One even told me to go read for WAEC and leave music alone.
I’ve also made lengthy videos analyzing music and see some people in the comments being bothered about my skincare routine or my relationship status
Can you share a funny story from your journey as a creative that still makes you laugh today?
Back in uni, I recorded an entire podcast episode with a guest who had to travel the next morning. We thought everything went well.
The vibes were great, conversation flowed, the guest dipped. Then we went to play back the episode only to realize the guest’s mic wasn’t on the whole time. Absolute silence on his end.
I was devastated, like all our efforts to get that episode done just went down the drain. The crew and i just looked at each other, laughed in pain, and I went to buy shawarma and called it a day.
That experience scarred me lmao. Now, I double and triple check audio before I press record. I no wan hear story again abeg.
Two people you’d love to see answer these questions?
Teddy Westside, a music producer, and maybe Tochi (he might’ve something sensible to say, can’t guarantee that)
The DIY Collective 
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