Everyone knows and loves Femi Dapson—a digital force shaping the visual landscape of Afrobeats. Beyond his internet lover-boy persona, he’s the mastermind behind the production of some of the biggest charting music videos.
As the co-founder of Nouvelle Films, he plays a key role in bringing top-tier visuals to life. Join us as we dive into Femi Dapson’s digital journey and the unique perspective he brings to the industry.
Can you share your journey of how you started utilizing the internet as a creative platform?
I wouldn’t say I started using the internet as a creative platform to be very honest, I think I just basically evolved with technology. The internet came and everyone started posting their works on Instagram and every social media platform and I just went along with the crowd. Like I always tell everyone, I don’t like social media that much so I don’t give so much importance to it. I just come here, post my work, just drop a few tweets, and log off. So this is kind of a tricky question but essentially I just started posting my work and here we are today.
What’s your most memorable moment as a creative?
It’s a lot actually, it’s hard to hand-pick one moment. But if I’m to pick a memorable moment it’ll have to be when we shot the music video for Common Person at Alpha Beach in Ologolo. Taking Burna Boy to a location like that was a proper task. It was a memorable experience for me because Burna Boy was on top of his game at the time of the shoot, so taking someone that big to not just to anywhere in Lagos but to Alpha Beach in Ologolo was a wild and memorable experience for me. Amazing one by the way.
What are some common misconceptions about being creative on the internet, and how do you address them?
This is a tricky question because I don’t even see all of these misconceptions on the internet or come across any.
How do you handle criticism or negative feedback on social media platforms?
I just ignore actually. In the end, it’s just social media. At some point in my life, I used to be a Twitter warrior and I was squatting with my cousin in a one-bedroom apartment at the time. And what I mean by Twitter Warrior is, if a popular artist drops a song, I’ll give my take on it, or if an influencer drops a take I don’t like, I’ll tackle them.
Now those influencers were at the top of their game, living in nice apartments and probably driving a Benz. on the other hand, I’m squatting in a one-bedroom apartment and just typing shit on the internet.
So I’ve realized everyone can say whatever they want to say when they’re behind their phones, in their houses, and tapping their keyboards. So I just ignore them because if someone can’t get to tell you something to your face and they just say it on the internet, I don’t count it as negative feedback. I just ignore it.
How do you manage burnout as a creative?
I step back and take more than a breather. I take a real break! And come back refreshed
What’s the weirdest or funniest comment or DM you’ve ever received on social media about your work?
They’re usually a lot of funny and weird comments. Some people randomly send a DM and ask how I get things done and how things are working out for me.
There was a time on Twitter when I posted a list of works I’ve done and someone replied “Oga you dey lie, you do Yahoo”
Can you share a funny story from your journey as a creative that still makes you laugh today?
There was a time we did a shoot with Lil Kesh, by the way, was my second production ever. We were shooting a scene in an old Nepa building, where Lil Kesh had to stand in the middle of a fire. Unknown to us there was a cable buried underground and the moment we lit the fire the electric cables began to spark and we almost burnt the building to the ground. In that moment
Thinking back at it now, it’s funny but that day wasn’t funny at all.
Two people you’d love to see answer these questions?
Ayo Maff and Young Jonn.`
The DIY Collective 
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