In today’s digital age, the internet has become the playground for countless creatives looking to showcase their talents, collaborate, and push the boundaries of their craft.
For Ifeoluwa Babalola, popularly known as Snapp Code, the creative journey has been one of growth, self-discovery, and evolution. From the days of humble beginnings, taking pictures of strangers on the road, collaborating through DMs, to working with Industry giants and high profile brands like Binance, Snapp Code has worked his way through to becoming the foremost and most booked lifestyle photographer in Nigeria.
Can you share your journey of how you started utilizing the internet as a creative platform?
It still feels like yesterday when I changed my Instagram name to Snappcode. At the time, I started using the internet to post some of my works.
Gradually people started seeing them, and it felt nice knowing other people got to see and appreciate my work.
I also used to send DMs to people for collaborations and that helped me connect and collaborate with creatives to pull off some amazing projects.
What’s your most memorable moment as a creative?
My most viral moment as a creative, was when I got to shoot Lifestyle BTS for Tiwa Savage and Jay Breeze.
Most importantly, one huge project I enjoyed so much was when I got to produce for Stack December and also Vibes on the Beach with Wizkid.
But majorly, the project that got me all hooked was when I got to shoot for Binance.
What are some common misconceptions about being a creative on the internet, and how do you address them?
People believe creatives are desperate for opportunities.
Let me put it this way—a lot of people don’t rate creatives and they want you to work for free. So it all comes down to knowing your worth. When you start to acknowledge the life you carry inside of you, the rights to create, and all of that. You just don’t do well with mediocre anymore.
How did I handle them you ask? Well by one, I stopped doing collaborations. I stopped doing work for free. I can do collaborations, but man, you have to pay me.
How do you manage burnout as a creative?
The first thing I do is stop working, I travel. I travel sometimes. But most importantly, I stop working. I just relax, try to have fun with friends, and then try to get in touch with that creative side of me again.
What’s the weirdest or funniest comment or DM you’ve ever received on social media about your work?
I remember one time I wanted to collaborate with a particular person. I reached out to her telling her I’d like to collaborate with her. Then the next thing she wrote to me was, “Honey if you were me, you wouldn’t collaborate with you.”
Oh, bro. That hurt me so much. That was like, that was years back though, but that hurt me so much.
Can you share a funny story from your journey as a creative that still makes you laugh today?
I remember I used to charge 100 Naira per picture. Looking back at it now, that’s a funny story.
I remember my Instagram bio was THE FASHION EXPLORER because I loved exploring flash & fashion.
That was where my love for lifestyle came from. You know, being one of the first lifestyle photographers in Nigeria before anyone else. Not one of, being the first lifestyle photographer in Nigeria.
At the time, a lot of people were doing events and other things but I just wanted to become a lifestyle photographer. I was just doing lifestyle photography as far back as 2013, and 2012.
I used to stop people on the road to just take pictures of them and tag myself as a fashion explorer. In university, I also remember we used to do AAUA Paparazzi and that’s where my love for lifestyle photography peaked from
Two people you’d love to see answer these questions?
Amazing Klef & Praise that Photographer
The DIY Collective 
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