Olayinka Ashogbon is the founder and managing director of the Lagos-based multi-brand boutique Ashluxury. Yinka Ash began his journey as a personal shopper after university in 2014, building his clientele until 2017, when he launched Ashluxury. The following year, he introduced his own streetwear brand, Ashluxe, which quickly garnered a cult following and became a status symbol among cool urban Nigerians.
In addition to his entrepreneurial pursuits, he is dedicated to giving back to society. He founded the non-profit organization YAART (Yinka Ash Arts Research and Technology Program), aimed at inspiring and empowering the youth.
To celebrate Ashluxe’s 5th year anniversary, YAART launched a competition for creatives to design one shirt each under #Ashluxe5Design. Five finalists to be selected, and three winners will be announced on April 21st. The first-place winner will receive $2000, 2nd place winner $1000, and 3rd place winner $500.
Furthermore, all five designs will be exhibited at Ashluxe’s Anniversary pop-up event this April.
The DIY Collective 